Starting Evaluation Q1

Today we started the first evaluation question using prezi.com.

www.photofunia.com - Marketing and Audience Appeal

We discovered this site called Photofunia which really appealed to our creative development. The visual ancillary texts are just as important as the final trailer in terms of marketing and exhibiting the film. Common uses of advertising are billboards and cinema placks, bus shelters, buses etc. These larger than life examples are a way for us to promote and visualize our work in real situations and locations. It is a positive step forward for us, especially when using different programs and websites to experiment with promoting our film and trailer.

Multimedia Marketing

Click on these thumbnail images to get a direct link to a live interactive version!

FINAL Theatrical Main Poster

This image is the original from a set that we shot especially for this project. We used Adobe Photoshop to visually enhance the colour and also help evoke the mood and feeling. The use of lighting was significant as it helps to portray an atmospheric deadly impression. This all encourages and entices the audience and helps set the mood for the film. The next step was to use typical conventions and features of a theatrical film poster and apply it to this image! Our initial thoughts were to flip the image so that the content detail was presented on the right hand side.

We studied current and existing media texts and posters to create this layout. Our main influence was the Inception poster that we used to analyse previously. The layout and style of the imagery gave it impact and provided a good starting point to work with. We decided to keep the text simple, however the brand recognition came from the font style used for the film title. The 'Face your Fears' font style was indicative of each piece we have produced in association with our film and trailer. It is important to keep the text recognisable and relatable as it helps when encouraging and developing a large audience base. The logo's used for the base of the poster were also important to include as it makes it appear more professional and highlights other production companies. Colour was also very important as it needed to be subtle yet effective. The aesthetics of the finished piece had to work together and create a consistency throughout. The gradient of the production detail text also adds to the feel of the poster as it fades into the 'COMING SOON' text feature. The most important inclusion to the poster was the tag line. The 'She's coming for you' tag is personal to the film and acknowledges the links between all the aspects of the film.

Trailer Feedback

This is one of the feedback forms we received from a focus group of our intended target audience. It has a number of positive points as well as some things we could work on. These feedback forms will help us to make our trailer more professional and attract our target audience.


Some things we could improve on would be; tighter editing and the colour of the text needs to be all the same.


Some of the positive things said were; they liked the variety of shot used, they liked how it gave away little information and kept you hooked.


This helped us get an understanding of how our trailer comes across to our target audience, and helps us know if the trailer works as a whole or not.

Our Trailer

We have finished our trailer for Paranoia. Using iMovie we cut our footage together in a way that provokes an audience reaction.


The look of our trailer is mysterious to comply with the slasher horror genre. Using a pre-loaded effect "Bleach Bypass" on most of the cuts, has made the trailer aesthetically gloomy and dark. Many of the scenes have been sped up or slowed down to match the soundtracks elevating climax.


The music (from freeplaymusic.com) "The Tomb" builds the audience's tension up and up until finally it is released with a loud climax accompanied with the appropriate "action" shots.