FINAL Theatrical Main Poster

This image is the original from a set that we shot especially for this project. We used Adobe Photoshop to visually enhance the colour and also help evoke the mood and feeling. The use of lighting was significant as it helps to portray an atmospheric deadly impression. This all encourages and entices the audience and helps set the mood for the film. The next step was to use typical conventions and features of a theatrical film poster and apply it to this image! Our initial thoughts were to flip the image so that the content detail was presented on the right hand side.

We studied current and existing media texts and posters to create this layout. Our main influence was the Inception poster that we used to analyse previously. The layout and style of the imagery gave it impact and provided a good starting point to work with. We decided to keep the text simple, however the brand recognition came from the font style used for the film title. The 'Face your Fears' font style was indicative of each piece we have produced in association with our film and trailer. It is important to keep the text recognisable and relatable as it helps when encouraging and developing a large audience base. The logo's used for the base of the poster were also important to include as it makes it appear more professional and highlights other production companies. Colour was also very important as it needed to be subtle yet effective. The aesthetics of the finished piece had to work together and create a consistency throughout. The gradient of the production detail text also adds to the feel of the poster as it fades into the 'COMING SOON' text feature. The most important inclusion to the poster was the tag line. The 'She's coming for you' tag is personal to the film and acknowledges the links between all the aspects of the film.