Final Finished Magazine Cover

Magazine Cover Features and Font Decisions

This feature was used to entice the readers to look inside at the relative films currently out to view. It also helps indicate what films are worth seeing from the eyes of the reviewers. It was designed for the cover in the style of a 'puff' or 'plug' as it uses shapes and visual shadows to enhance the text and make it appeal and catch your eye. 

This feature was an insight into the Empire Issue content. The Halloween Special was a deliberate reference to the genre that our film fits into. It also helps to highlight other films within that genre that are due to release or blockbuster exclusives. 
Short snappy tag lines beneath each film give a slight description into what you should expect if something takes your interest on the cover. 

This feature is typical of an EMPIRE issue as it splits the texts formatically and helps the audience to identify key factors within the magazine to encourage you to buy it. The 'and more...' is a very common feature as it encourages audience intrigue. This also benefits the magazine as it develops the subconsious mind into purchase and could also start word of mouth.   


This main text featurette is so important to our marketing and audience awareness. The text is deliberately covering the bottom third of the page to help highlight it and draw attention of the descriptive tag line underneath. 


FREE POSTER! - This is always a good concept as anything offered to audience for free will trigger happy endorphins in the brain and makes you want to buy it just because you get to receive something for nothing. 

3D!

This is us experimenting with 3D technology within photoshop to create our 3D poster, for a different style of marketing.

Editing rough cut

This is us in class discussing our filming, and what we did to the filming and how we plan to edit it.

Marketing

This is a marketing website we'd like to use to advertise our poster... It advertises posters in train stations, on the sides of busses, and on the back of a mega bus like the one shown below. This development and expansion of our knowledge and technologies has pushed us forward in terms of marketing greatly. It allows us to experience the possibilities of marketing our company and film through alternative mediums. 

Here is a screen grab of the mega poster option we have chosen to advertise our film poster.

First Edit

What We Did


With the footage so far, we put together a first cut of our trailer using iMovie on a Mac. We used pre-set effects and tweaked the brightness, contrast and saturation to make our images eerie. "Bleach Bypass" drained colour from the shots whilst using a warmer "Vignette"setting in a particular creepy shot gives our trailer elements of juxtaposition. Most of our shots are either sped up to match action with music or slowed down at particularly epic kill scenes which need to feel tense.


The music we added; "Conspiracy 60" is fairly suited to the feel of the trailer but in our opinions is not an ideal piece of music - it is not quite scary or eerie enough. In another cut of our video we will try out different pieces of music. The music also has been cut to stop at the knife scene, we wanted to make this scene stand out but the music's abrupt finish does not proffessionalise the video. A pre-uploaded sound effect "Police Car Siren Passing" is at the beginning of the trailer before the music starts. We used this as the first few seconds of footage are almost an epilogue - the aftermath of the horror which then flashbacks into the deaths themselves.


Clipping the footage was time consuming but easy to do on this program. Many of our shots were already effective; for example the strobe-lighted shot and the silhouette knife killing. We could have took simpler footage to then edit more into the desire effect, but having extra special footage in the beginning meant only a bit of colour and effects were needed to be tweaked. We used a variety of shot types and movements; establishing, close-up, medium-shot, extreme close-up, pan.


Feedback 


- Our knife and strobe shots were praised.
- Music was okay, however needs to be cut into the footage a bit neater.
- Transition from outside shot to running shot was excellent but the music starts a second too late.
- "Paranoia presents" would be better during the montage of killing shots rather than at the beginning.
- More footage will help us visualise the final trailer better.
- Need a trailer logo and company logo in the trailer.
- This trailer was only 33 seconds long (however we do not have all our footage yet)


What's Next


To improve our trailer we need to make it more professional and perfect the editing. We will take more footage showing off our shot knowledge by using a variety of shot types. For example; we could use a tilt or tracking.


The music search will begin again in the attempt to find a perfect piece. Of course, our trailer will naturally change a lot once we have a new beat and mood to follow by new music.


Keep tweaking colour and brightness effects to find the right look for the mood whilst still keeping a professional look.


Add in logo details.

Constructing Teaser Poster