Monday 23 January 2012

Magazine Cover Features and Font Decisions

This feature was used to entice the readers to look inside at the relative films currently out to view. It also helps indicate what films are worth seeing from the eyes of the reviewers. It was designed for the cover in the style of a 'puff' or 'plug' as it uses shapes and visual shadows to enhance the text and make it appeal and catch your eye. 
This feature was an insight into the Empire Issue content. The Halloween Special was a deliberate reference to the genre that our film fits into. It also helps to highlight other films within that genre that are due to release or blockbuster exclusives. 
Short snappy tag lines beneath each film give a slight description into what you should expect if something takes your interest on the cover. 
This feature is typical of an EMPIRE issue as it splits the texts formatically and helps the audience to identify key factors within the magazine to encourage you to buy it. The 'and more...' is a very common feature as it encourages audience intrigue. This also benefits the magazine as it develops the subconsious mind into purchase and could also start word of mouth.   


This main text featurette is so important to our marketing and audience awareness. The text is deliberately covering the bottom third of the page to help highlight it and draw attention of the descriptive tag line underneath. 


FREE POSTER! - This is always a good concept as anything offered to audience for free will trigger happy endorphins in the brain and makes you want to buy it just because you get to receive something for nothing. 

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