Monday 23 January 2012

Magazine analysis

The masthead in this magazine is strong and bold, which we used for inspiration for our own magazine cover. The strapline is enticing and intriguing to draw the readers in. The placement of the cover lines slanting towards the middle and the main cover line is very clever and interesting as it reflects the actual Inception DVD cover and promotes the movie. The background also looks like a maze but at a closer look it’s a bird eye view of buildings and a city, which is a key theme of the movie. I think it’s a very stylish way of presenting the front cover of a movie magazine and think it really works. The colour scheme also reflects the Inception franchise, as the posters and DVD covers have the same colour scheme of red, black and grey. The use of red for the main cover line and the masthead draws attention to these spots as they are very striking which allows the reader to have their attention focused on the main article of the magazine. It will also stand out on the shelf next to other magazine of this genre.


 


The use of movie names in the cover lines also draws the reader in as it grabs their focus and alerts their interests to certain films or genres allowing them to want to read more. There is a wide variety of movies used in the cover lines such as Toy Story 3 and Predators, movies aimed at very different audiences attracting a wide target audience. The target audience for this magazine would be male, film lovers 16 – 25 although this issue has Leonardo DiCarprio as the main star, which could be very popular with the women who find him attractive. The confident, dangerous stance he is stood in also gives the cover a sense of quiet arrogance, alerting the reader. As well as how he is stood in the middle of the page with the text surrounding him. The black suit he is wearing also gives him a business like feel and makes him seem important clueing in the reader that he is a main character and an important part of the film. The gun he is holding also gives a dangerous feel to the cover and gives an idea of the genre of the film.

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