Sorority Row - deconstruction

The music in this trailer begins in a casual party tone with upbeat music that teenagers would listen to, to set the scene of the girl’s normal lives. The majority of the clips from this section are in the location of their sorority house or in the university, the lighting in both of these locations is reasonably light and bright and the furnishings show they aren’t short of money. The brief parts of dialogue help to narrate the trailer and explain the plot of the movie. They also help to create drama and tension. The beginning of the trailer the editing is very fast paced with a lot of quick headshots to show the girls who are involved.

When the girls begin the prank in the trailer, the music takes a darker tone to suggest everything might not go to plan and the panic and worry in the character’s voices adds tension and fear. After the prank begins the use of fast paced editing and fast jump cuts produce panic among the audience especially when the girl is killed for real this is when the trailer starts to take a darker tone and the lighting becomes dimmer creating a contrast from the beginning of the trailer.

As the trailer continues the music begins the build up and the editing continues its fast pace. The final cut of text, showing the name of the movie, when the dialogue “I don’t deserve to die” is played over the top of the text adds and eerie finale to the trailer and leaves the audience in suspense.

The final clip of the older woman attempting to warn off the killer gives a serious note as the woman is quite tough speaking and is standing up to the killer but he scares her away by throwing a knife at her. The way the knife slices into the camera makes the end cut very sinister especially with the sounds effect of the knife enhancing this.


The actors/actresses in this film are all very young and trendy, we plan to use young people in our trailer as well to attract are target audience.

In these posters for Sorority Row they both continue the theme of the cross, which adds a creepy synergy throughout the posters and trailers. The themes of death and the Theta Pi house are also running through the marketing linking and creating a morbid feel to both tag lines especially the right poster where the rhyming of 'Theta Pi Must Die' creates a kind of messed up feeling.The fire behind this tag line adds a violent theme and links with the scared faces of the girls on the left poster.


In relation to our teaser trailer, this trailer brings up a lot of good ideas that we can develop and use such as lots of fast cuts and the climax in the music. We also really like how the trailer has used text on a black background to make tension.