There are many variations of the Scream 4 poster but the one we've analysed is the official theatrical one.
A teaser poster, it only reveals the iconic mask, the name, and date and a motto that relates to the way the teaser trailer also promotes the evolving franchise: "New decade. New rules." The lighting is low to reflect the horror, whilst the colours are also very limited. The poster reveals no plot information, the only indication of any narrative is the fact that the iconic character is continuing to star in the film and the franchise has new elements within it. "SCRE4M" is in it's franchise font, with the red "4" following the theme within the trailer.
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