Print Production - Paranormal Activity 3

Simplicity, darkness, secretiveness and themes of recognition all work to help promote the film in this poster. Its originality and style is basic however it's in-keeping with the genre of the film, the style of the film and the presentation of the film. The singular number in the centre of a black background helps make it seem 3D and illuminated, therefore working as a type of holographic projection. This compliments the jolting camera movements and rigid style that runs throughout all 3 films. The minimalism works perfectly to help encourage the conventions of the teaser trailer. It gives noting away. This poster relies on your knowledge of the previous 2 films to continue with the story and learn more about the 'demonic possesion' of the two young girls in later life. Without that knowledge the poster wouldn't work or mean anything to the person viewing it. Incidentally, this happens in the exact same way with the films and trailers themselves.


The lack of colour in this print also suggests a very haunted and eerie feel; promoting that sense of uncertainty and helps keep the secretive pattern running throughout. The consistency between the trailer, film and poster is vital.