Paranoia Font Selection

Whilst choosing which fonts work and which didn't, we discovered that it would be unrealistic to use a really thin sketchy style as it wouldn't make much of an impact on a poster and trailer. Due to the genre of our film being a slasher, we decided to use a font that reflected this as it would appeal to our audience and work to our advantage. We also need to consider the advertising and marketing of our film as the font needs to be the same throughout to make is recognisable and appealing. The more erratic styles also work as it accompanies the narrative of our film. The schizophrenic nature of our main character is shown and the font styles can work to help continue this theme throughout our film and print production. 

As a production team, we've sat down and noted which particular fonts work for certain areas and aspects of our film and what may not completely promote the genre and narrative of our trailer. 

Ambulance Shotgun - This font was the least successful in our decision. We felt that it didn't work with any of the conventions of our film trailer and the genre was in no way presented in this style.

James Han - This font works for the narrative of our trailer, however it didn't work as well as some of the other fonts that we've selected such as 'Uncle TypeWriter'. James Han is an erratic font but it also has an element of decorative nature to it which makes it to feminine and pretty for our slasher genre. 

VKTS Downtown - This font is a successful font to promote the bold, statement style of our trailer. Despite this, it does resemble a rather childish bubble font style that fonts like 'Face Your Fears' don't have and instead resemble that eerie, smeared blood effect that comes across more sinister and for boding. 

As a process of elimination, We left ourselves with 3 of our favourite font styles. 'Ghastly Panic', 'Face Your Fears' and 'Punkbabe' all resemble conventions of our trailer that appeal to an audience and ultimately resemble narrative features and genre characteristics. 

Ghastly Panic - This font was chosen due to the scratchy look of the style. It's spindly and stretched look makes it seem quite haunting and chaotic. The base of each letter has been dragged down making the letters individually look as if they have been scratched in with fingernails. 

Face Your Fears - This font helps to greatly promote the genre and narrative of our trailer. Its smeared style reflects ad resembles that of blood that has been wiped across the screen into letters. The slasher genre of our film makes this font fit the brief and ultimately present its audience with a direct idea/clue as to the horrific, sinister, bloody and terrifying nature of our plot. 

Punkbabe - This font works fantastically to promote the sense of schizophrenic mindset. As our main character suffers from a mental disorder, the distorted nature of this font makes it appeal to the disolved and uncertain style of the text. 

Once we'd finalised our 3 favourite fonts, we began struggling to narrow it down to what would work for our audience and what would appeal as well as promoting the conventions of a horror film and making it recognisable throughout print and film production. Therefore, we conducted a small survey that could determine what our audience thought worked the best. 

Ghastly Panic: 2 out of 13 = 15%

Face Your Fears: 8 out of 13 = 54%

Punkbabe: 3 out of 13 = 31%

After asking our A Level Media class which font was the most favourable, there was a clear winner. With 54%, 'Face Your Fears' came out on top and seemed the most obvious choice. Feedback from our study showed us that this font was the most successful to promote both the narrative and genre of our film.  We can now use the font to create a poster and begin to develop the conventions and shot types to begin filming for our trailer.